Considering how crazy things were for Topps, Inc and Garbage Pail Kids back in the 80s, it's difficult to imagine how someone could keep a piece of paper that was simply advertising a product, and most likely stuck in a box or envelope...but that's what makes the SALE SHEETS such a fun and unique collectible!
Sale Sheets were sent to merchants to advertise an upcoming product. I find these to be very interesting to collect because of how rare they are. Most often, merchants would discard them as there was simply no logical reason to keep them. These continue to get harder and harder to locate. Each Sale Sheet (or 'Dealer Sell Sheet') below measures approx. 8.5" x 11" except for the Cheap Toys Series 2.
The practice of handing out physical Sale Sheets to merchants might be a thing of the past, but Topps continues to advertise their upcoming series ahead of the release date. Today it is handled digitally, which ultimately reaches a larger audience and allows them to provide much more information than before. Below are examples of digital Sale Sheets (which can be clicked on to see the full .pdf versions):