THRILLJOY FIGURES

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PROMO MATERIAL & ADVERTISING

Pretty much all the promotion for the GPK PIX! release took place on the Thrilljoy Instagram page. On July 1 they posted the first teaser image below, and less than two weeks later collectors were treated to the full-reveal of the Thrilljoy SDCC '25 lineup

They would go on to share additional posts/Reels about the release, but the above two posts served as enough to get the collecting community excited about a new Officially Licensed collectible

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PACKAGING: INDIVIDUAL BOX

Each figure comes in fairly unique packaging featuring a white outer-sleeve that has been slid onto the black interior box. What makes the packaging unique is that there is a perforated 'zipper' on the back of the box that (when pulled) opens the package and reveals what's inside. In addition to the zipper, the boxes feature a visual checklist on the back showing the names and variations of all possible 'Chase' figures

The black inner box features another visual checklist on the back, and a large window on the front allowing the character to be put on display safely inside the box (if desired). Another unique feature of the packaging is the 'seal' placed on the window of each box. Mimicking a wax seal, this badge displays the rarity of the figure (total print run, Chase, etc.). As you can see, the Adam Bomb release is limited to 6000 total figures

Thrilljoy also uses the (now familiar) stickers on the window to differentiate between figures bought at a Con vs figures bought online. For example there are TWO versions of Adam Bomb (pictured below) with both an 'Event Exclusive' sticker and a 'SDCC' sticker

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THRILLJOY PIX! FIGURE GALLERY

To date there have been a total of THREE figures released by Thrilljoy, with each figure measuring around 4.5" tall. Below is a hi-res gallery of each figure along with its advertised rarity

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